user
RESEARCH
SERVICE
design
design for
SOCIAL IMPACT
design for
SUSTAINABILITY
design for
SUSTAINABILITY
design for
SOCIAL IMPACT
SERVICE
design
user
RESEARCH
STRATEGIC
DESIGNER
SERVICE
I am driven by the perspective that all projects are about people and the planet. So, I believe that it’s through a systemic, collaborative, and planet-centered approach that we can truly understand people's needs and co-create solutions that positively impact organisations, communities,
and the environment.
I am a service design and innovation consultant with over 7 years of experience in strategic and
innovation projects.
My approach
Holistic
Everything is connected and co-exist
System-thinking perspective that considers the whole ecosystem
of a project challenge. From people to their interactions and relationships between each other, but also with physical/digital touchpoints, environments, processes, behaviours and
cultural realities around them.
There's no innovation without value creation
Value-driven
Being innovative means creating value to people-organisations-planet. Value creation means meeting needs and offering useful and propositional solutions.
Design not for, but with people
Co-design
Participatory approach that believes that real value comes from enabling real co-creation. Shifting the relationship between the project moderator x the "users" by involving, sharing power and bringing to the table people who the project is about.
Every new or existing product/service have an environmental impact. Recognising it and considering it inside a project is the first step
to mitigate negative impact and potentially create sustainable
solutions for business and the planet.
Human Planet-centric design
Going beyond individual human needs
Selected Projects
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Digital Strategy
Livework
Service Design
DIGITAL TRANSFORMATION STRATEGY
Health insurance company | Health sector
Defining an innovation strategy to reposition the company in Brazil's health insurance market.
QuintoAndar
Research Ops
Design Research
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Scaling up the insights from the user research conducted by the Design team to the whole startup...
QuintoAndar | Real Estate Sector
IMPLEMENTATION
OF ATOMIC RESEARCH
Co-design
Design for social impact
Livework
GIRLS LEADERSHIP
PLAN International Brazil - NGO
Developing new services for the NGO to
increase donations and to improve donor
and beneficiary experiences.
service design
atendee learnings
nuggets
design research
research ops
future of service design
talk
service design
Some thoughts around my service design thinking & doing, plus learnings about conferences I joined as attendee and speaker. Being part of vibrant discussions and collaborating with the community is where I thrive. Let's connect!
My thoughts
Some of my clients
I had the pleasure to work in-house and as a consultant with different organisations, from global companies to NGOs, B-corps, public institutions and startups from different market sectors across Brazil, Latin America and The Netherlands.
